Our Community Engagement Delivery Plan 2022-2024
NEIGHBOURHOODS
What we will deliver 2022 – 2024:
|
Activity |
Owner(s) |
Timescale |
|
We will deliver a ‘Community Contract’ laying out clearly what the public can expect from their local policing teams. |
Head of Corporate Communications & Engagement ACC Local Policing Chief Superintendent Local Policing |
Autumn 2023 |
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We will aim to achieve the aspirations set out in the College of Policing’s Neighbourhood Policing Guidelines, engaging communities, through a new Neighbourhood Policing Strategy. |
ACC Local Policing Head of Corporate Communications & Engagement |
March 2023 COMPLETE |
|
We will develop a Neighbourhood Policing Team toolkit - to help improve community engagement - providing templates, guides and information for self-service and consistent branding/tone of voice/products. |
Corporate Information and Engagement Manager |
December 2022 COMPLETE |
|
We will launch two new neighbourhood policing engagement vehicles, which will deliver a programme of ongoing structured engagement across the Force area - in particular, in harder to reach/more remote areas. |
Corporate Information and Engagement Manager Chief Superintendent Local Policing Superintendent Swindon Hub Superintendent County Hub |
Autumn 2023 |
|
We will recruit a temporary Community Engagement Communications Officer to provide direct support to NPTs with community engagement to ensure consistency in delivery and set foundations for improvement. |
Corporate Information and Engagement Manager |
Sept 2022 COMPLETE |
|
We will provide training material on community engagement for frontline teams to develop their skills and awareness on what good community engagement looks like, including awareness of the range of engagement channels available. |
Corporate Information and Engagement Manager |
Ongoing |
|
We will develop and deliver a comprehensive campaign plan for 2022/23 aligned to the operational priorities of the Chief Constable, the priorities set out within the PCC’s Police and Crime Plan, the Force Strategic Assessment / Control Strategy, significant national events and demand reduction/shift initiatives. |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
March 2023 COMPLETE
|
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We will develop a comprehensive campaign plan for 2023/24 aligned to the aligned to the operational priorities of the Chief Constable, the priorities set out within the PCC’s Police and Crime Plan, the Force Strategic Assessment / Control Strategy, significant national events and demand reduction/shift initiatives. |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
April 2023 COMPLETE |
|
We will launch the ‘Your Area’ facility on the Wiltshire Police website, to provide up to date and consistent content across the Neighbourhood Policing Team pages. This will ensure communities know who their local teams are, the policing priorities in their local area and the progress being made. |
Digital Channels Manager Corporate Information and Engagement Manager |
November 2022 COMPLETE |
|
We will ensure that all Neighbourhood Policing Teams have a local Facebook account for hyper—local engagement with their communities, alongside providing officers with the associated access, training and guidance required. |
Digital Channels Manager Community Engagement Communications Officer |
March 2023 COMPLETE |
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All Neighbourhood Policing Teams will have beat profiles in place to ensure that they fully understand the make-up of their local communities to support engagement at a hyper-local level to help address local issues. |
ACC Local Policing Chief Superintendent Local Policing |
March 2024
|
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We will regularly communicate the role of Neighbourhood Policing Teams, including who they are, what they do and how to make contact. |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
March 2024 |
|
We will develop a proposal of new communications activities to provide updates on local policing issues. For example, this may include the use of podcasts by NPTs to update on priorities and progress. |
Corporate Information and Engagement Manager Community Engagement Communications Officer |
March 2024 |
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We will develop a briefing template for NPTs to use when updating key groups including MPs, Area Boards and Parish Councils. |
Corporate Information and Engagement Manager Superintendent County Hub Superintendent Swindon Hub |
February 2023 COMPLETE |
|
We will proactively publish local operational activity across our NPT teams and partners – highlighting good work, significant cases, appeals, crime prevention initiatives and court results. |
Head of Operational Communications Delivery |
Ongoing |
|
We will develop a quarterly service satisfaction survey for communities to provide feedback on how their local policing, through their Neighbourhood Policing Team, is being delivered. |
Head of Corporate Communications & Engagement Corporate Information and Engagement Manager |
Dec 2023 |
|
We will deliver and promote hyper-local content to provide communities with targeted updates on policing matters in their areas (for example through, regular Hub Commander updates, updates for local level publications such as parish magazines, community websites etc.). |
Head of Operational Communications Delivery Chief Superintendent Local Policing Superintendent Swindon Hub Superintendent County Hub |
Ongoing |
|
We will establish a Public Contact, Engagement and Neighbourhood Policing Oversight Meeting. The meeting will specifically give oversight to: § Improving our service within the Crime & Communications Centre § Supporting the delivery of consistent community engagement § Ensuring a common standard and approach to our delivery of Neighbourhood policing and problem solving. |
Head of Corporate Communications & Engagement ACC Local Policing |
August 2022
COMPLETE |
|
We will deliver operational community engagement activity in line with the Community Engagement Plan for Swindon Hub and the Community Engagement Plan for Wiltshire Hub. |
ACC Local Policing Chief Superintendent Local Policing Superintendent Swindon Hub Superintendent County Hub |
Ongoing |
ONLINE
What we will deliver 2022 – 2024:
|
Activity |
Owner(s) |
Timescale |
|
We will continue to use and develop the Community Messaging platform to increase subscriber numbers and help the Force to inform communities (inc. Watch schemes and partners) about hyper local policing issues, broader crime prevention advice and to encourage increased community intelligence. This will be achieved by ensuring that all Neighbourhood Policing Teams have access to, are trained on, and are using the system effectively. |
Corporate Information and Engagement Manager Community Engagement Communications Officer
|
Ongoing |
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We will (through Single Online Home) continue to develop a diverse range of ways for the public to contact us, including the expansion of online forms, encouraging self-service where appropriate to effectively manage demand as well as promoting national services such as StreetSafe. |
Wiltshire Police IST team Corporate Information and Engagement Manager |
Ongoing |
|
We will develop a proposal of new initiatives at an organisational level to increase the two-way connection between the Force and the public. This includes elements such as live Questions via social media, virtual town forums, MPs briefings, Editors Meetings, Tweetathons, live streaming and quarterly Big Debate Forums to discuss and debate issues of local and national interest related to policing (for example race and inclusion, Violence Against Women and Girls etc). |
Head of Corporate Communications & Engagement Corporate Information and Engagement Manager Head of Operational Communications Delivery
|
Dec 2023 |
|
We will develop a proposal regarding the use of social media (Twitter and Facebook) as a contact channel for reporting incidents and crimes, ensuring compliance with accessibility legislation. |
ACC Local Policing Head of Corporate Communications & Engagement |
March 2024 |
|
We will develop a proposal for the introduction of a live chat facility to provide an additional channel of contact for members of the public. |
ACC Local Policing Wiltshire Police IST team |
March 2024 |
|
We will aim to deliver growth across our corporate social media channels by March 2024 |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
March 2024 |
|
We will, in line with our Digital Engagement Strategy 2022-2025, explore the possibility of expanding the range of social media channels used in order to meet the needs of our communities whilst meeting best practice guidelines. |
Head of Operational Communications Delivery
|
March 2024 |
|
We will deliver public surveys to engage with stakeholders and partners on topical issues (i.e. VAWG, Race Action plan, engagement channels etc) where appropriate. |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
Ongoing |
NEED TO REACH
What we will deliver 2022 – 2024:
|
Activity |
Owner(s) |
Timescale |
|
We will develop of a calendar of key dates and events that are celebrated as important to our communities. For example, religious events including Ramadan, Diwali and Christmas as well as those related to other prominent sections of our community such as LGBT+ History Month, Black History Month etc. |
Corporate Information and Engagement Manager |
March 2024 |
|
We will ensure the active involvement of, and consultation with, geographical IAGs and the Diverse Communities Advisory Group. Specifically related to how we can better engage with communities, alongside issues impacting on our diverse communities and, more widely, using the Public Service Board as a conduit for discussion of key issues impacting on our communities (e.g. Hate Crime, Stop and Search, Use of Force etc). |
Deputy Chief Constable Corporate Information and Engagement Manager Operational leads |
Ongoing |
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We will evolve the Wiltshire Police recognition process to ensure we have methods and ways to recognise the contribution of community leaders, wider members of community and third sector organisations who support the delivery of local policing. In addition, continue to recognise the support provided by members of the public in fighting crime. |
Head of Corporate Communications & Engagement |
March 2024 |
|
We will ensure our digital services are accessible and meet the needs of our diverse communities – for example those with visual impairment or English as a second language. |
Wiltshire Police IST team Head of Operational Communications Delivery Corporate Information and Engagement Manager |
Ongoing |
|
We will ensure that content published on our channels is readable and understandable so that it can be more easily adapted via translation and accessibility services utilised by members of the public |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
Ongoing |
|
We will explore alternative social media and/or online platforms to better engage with need to reach groups (i.e. young people) |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
March 2024 |
|
We will (within our community engagement toolkits for Neighbourhood Policing Teams) provide targeted crime prevention and safety advice for issues specific to our diverse communities – for example lesson packs, advice on high value gold theft, translated content. |
Corporate Information and Engagement Manager |
Ongoing |
|
We will provide updates on Wiltshire Police progress against key national strategies affecting need to reach groups – specifically Violence Against Women and Girls and the Race Action Plan. |
Deputy Chief Constable ACC Crime, Justice and Vulnerability ACC Local Policing Head of Corporate Communications & Engagement |
Ongoing |
|
We will harness the informal support of our internal networks (for example the Connect Women’s Network, LGBTQ+ Network, Disability Network, Wiltshire Ethnic Police Association and others) in advising and guiding public communications and engagement activity and content aimed at our diverse communities. |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
March 2024 |
|
We will work to understand what the available Census 2021 data is telling us in order to support our engagement plans with need to reach groups. |
Corporate Information and Engagement Manager |
Dec 2023 |
|
We will develop a proposal for the introduction of a demographic mapping tools to better support with audience understanding and segmentation |
Corporate Information and Engagement Manager Head of Business Improvement |
March 2024 |
RECRUITMENT AND ATTRACTION
What we will deliver 2022 – 2024:
|
Activity |
Owner(s) |
Timescale |
|
We will deliver a wide-ranging recruitment communications campaign, which is multi-channel and accessible, to recruit police officers, PCSOs, LCIs, other frontline roles and volunteers into a career at Wiltshire Police. We will utilise the support of the Wiltshire Police Positive Action Team to help ensure messaging reaches different communities and encourages / supports careers in policing for all. |
Interim Director of People Head of Corporate Communications & Engagement
|
Ongoing |
|
We will transparently and proactively publish Gender and Ethnicity Pay Gap reporting each year. |
Interim Director of People Corporate Information and Engagement Manager |
March 2022 – COMPLETE March 2023 – COMPLETE March 2024 |
|
We well articulate and promote ‘Total Reward’ – explaining what employees can expect from working at Wiltshire Police (i.e. benefits, training, working environment etc). |
Interim Director of People Head of Corporate Communications & Engagement |
March 2024 |
|
We will proactively utilise our internal support networks to assist in our recruitment communications when seeking applicants for roles at Wiltshire Police, by demonstrating real life case studies and experiences, both internally and externally. |
Interim Director of People Head of Corporate Communications & Engagement |
Ongoing |
|
Alongside the OPCC, we will re-iterate our support for ex-military personnel by signing the Military covenant to demonstrate our support for careers in policing. |
Chief Constable Police and Crime Commissioner Head of Corporate Communications & Engagement (WP) Head of Corporate Communications & Engagement (OPCC) |
March 2023 COMPLETE |
|
We will utilise technology to provide a broader experience for interaction with prospective new recruits in to policing, for example, Facebook live Q and A sessions, online awareness events etc. |
Interim Director of People Head of Corporate Communications & Engagement |
Ongoing |
PARTNERSHIP WORKING, SCRUTINY AND OVERSIGHT
What we will deliver 2022 – 2024:
|
Activity |
Owner(s) |
Timescale |
|
We will ensure we gain the wider involvement of partner agencies in our campaign activity so as to support a ‘whole system’ approach to community issues and to raise awareness on the roles, responsibilities and services of each organisation. |
Head of Operational Communications Delivery Corporate Information and Engagement Manager |
Ongoing |
|
We will communicate updates, crime statistics and wider operational information to key groups including MPs, Area Boards and Parish Councils through regular briefings/briefing products. |
ACC Local Policing Corporate Information and Engagement Manager |
Ongoing |
|
We will work with Independent Advisory Groups and the Diverse Communities Advisory Group to inform and shape plans, carry out scrutiny activities in relation to strategic issues (including Stop and Search) and cascade information to local communities and need to reach groups |
Deputy Chief Constable Corporate Information and Engagement Manager |
Ongoing |
|
We will seek to adopt best communications and engagement practice in line with the National Police Chiefs Council (NPCC) Communications Advisory Group, and the College of Policing Authorised Professional Practice for engagement. |
Head of Corporate Communications & Engagement
|
Ongoing |
|
We will actively engage with stakeholders and partners on topical issues where there are shared opportunities or challenges. For example, through creation of consultation / networking events and use of ad-hoc surveying. |
ACC Local Policing ACC Crime, Justice and Vulnerability Head of Operational Communications Delivery Corporate Information and Engagement Manager |
Ongoing |
|
We will proactively publish statistics, trends and reports relating to matters of community concern and/or disproportionality (for example use of force, stop and search, Street Safe etc). |
ACC Local Policing Head of Operational Communications Delivery Corporate Information and Engagement Manager |
Ongoing |
|
We will hold regular engagement with local media outlets via the Chief’s Editors Meetings. |
Chief Constable Head of Operational Communications Delivery |
March 2024 |
|
We will publish our responses to key performance reports, such as reports from His Majesty’s Inspectorate of Constabulary, Fire and Rescue Service (HMICFRS) including thematic reviews (i.e. domestic abuse, child abuse), annual inspections (PEEL) and other reports (Force Management Statement). |
Chief Constable Head of Corporate Communications & Engagement |
Ongoing |
|
We will transparently communicate the Force’s position in relation to key national issues impacting on trust and confidence in policing. |
Chief Constable Head of Corporate Communications & Engagement |
Ongoing |