Teenagers asked: “Would you see Rape?” as ad campaign goes live
Monday 5 March marked the launch of the national Home Office led Teen Rape Prevention Campaign. The campaign runs until 29 March and aims to prevent teenagers from becoming victims and perpetrators of rape, sexual violence and abuse.
A national advertising campaign including TV, cinema, online and youtube, will encourage young people to re-think their views of rape, sexual assault and consent and provide information on where they can go to find help and advice.
This latest round of publicity builds on the Government's wider 'This is Abuse' campaign which aims to help teenagers develop healthy relationships. The first phase launched in 2010 and ran again in 2011, with an emphasis on helping teenagers identify controlling behaviour and emotional abuse. The current phase focuses on rape and sexual violence in relationships.
The campaign, funded by the Home Office, is part of a long-term commitment to tackle violence and prevent future victims by challenging attitudes early.
The campaign’s key messages are:
- Having sex with someone who doesn't want to is rape - it's a crime.
- Rape does not have to involve physical force -using verbal pressure or emotional blackmail to have sex with someone when they don't want to is rape.
- Rape can happen between people who know each other - it doesn't matter if you know the person or are in a relationship with them, sex without permission is rape.
- The victim is never to blame - it doesn't matter what you were wearing, how much you had to drink or if you were flirting, it is not okay and it is not your fault.
The campaign is supported by a dedicated website where young people can go to get advice and can be accessed via www.direct.gov.uk/thisisabuse
The Sexual Assault Referral Centre (SARC), based in Swindon, is an independent, non-political partnership with Swindon and Wiltshire Primary Care Trust and Wiltshire Police. The SARC provides a comprehensive, sensitive treatment and counselling care service to sexual assault victims throughout Wiltshire. In addition, the SARC serves as a resource centre, providing information to communities and onward referral to other appropriate agencies in the county.
Contact the SARC via www.newswindonsanctuary.co.uk or call 0808 168 0024 anytime day and night for help and advice.